Beauty Industry

Longoria Launches 2nd Scent on HSN

The actress teams with the Falic Fashion Group and the shopping channel for EVAmour.

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By: Jamie Matusow

Editor-in-Chief

Actress Eva Longoria and Falic Fashion Group (FFG) and HSN have partnered to debut Longoria’s second fragrance, EVAmour by Eva Longoria. EVAmour launches exclusively on HSN on March 29 live on HSN, HSN.com and HSN Mobile. The notes of the fragrance are comprised of Bergamot Blossom, Pink Lady Apple and Red Currant, with a heart of rich, sexy floral notes and end with a warm vanilla, amber and musk. The EVAmour collection on HSN includes the eau de parfum in various sizes and a gift set which includes the 3.4 fl oz, a mini travel bottle, a rollerball of the fragrance and a shower gel. An extended assortment of products from Eva will be available on HSN.com and HSN mobile. For every bottle sold, Eva will donate $1.00 to the Eva Longoria Foundation which was created to help the Latina community build better futures through education and entrepreneurship.

“Eva Longoria as a celebrity personality appeals to so many women. Eva Longoria as a fragrance has translated beautifully and coming off the success of her first fragrance it made perfect sense to follow with the launch of EVAmour. With HSN as a retail partner we feel this launch will be equally – if not more – successful and will solidify the Eva Longoria brand in the beauty industry,” says Jerome Falic, CEO Falic Fashion Industry.

“EVAmour will become a personal scent for women who are confident, beautiful, sexy and intelligent…just like the HSN customer,” said Longoria. “I know how I feel when I am wearing it and I wish every woman to feel that same sense of sexiness and power.”

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